Hospitality Digital Marketing
1. Hospitality Digital Marketing Differs Depending on the Generation
Baby Boomers have reached a stage in their lives where less is more. They also prefer traditional travel experiences such as touring and sightseeing, while Gen Z travelers value experience over everything.
Meanwhile, Gen Xers prefer relaxing on the beach or spending time in the spa. There is not one target market in hospitality.
Have Separate Campaigns for Each Generation
If you’re not creating strategies you’re losing out on potential business. It’s important to understand each target audience.
Learning what they want, how much they’re willing to spend and where they spend most of their time helps you determine the best strategies to reach them.
2. Begin a Hospitality Email Marketing Campaign
One hotel marketing strategy that’s been around for 40 years and still continues to offer a budget-friendly ROI (Return on Investment) is email marketing.
There are over. It’s the easiest way to get in front of your target audience, but it’s useless if you don’t know what you’re doing.
How to Use Email Marketing
Start by personalizing your emails. Since the average person 200.000 per day, using their first name makes recipients more likely to open up the email.
Your subject headline needs to be strong enough to get people to open up your email. In the body of your email, use eye-catching images and highlight local tourist attractions.
3. Social Media Marketing
While social media is a great place to share your stunning photos, remember that other competing hotels are doing the same thing.
Since every hotel has gorgeous views, focus on what sets your hotel apart from all the rest. That’s where your hotel’s personality comes into play.
Find influencers to help you spread the word. Make sure they have a strong following and relevancy to your niche.
The Best Sites for the Hospitality Industry
Facebook, SnapChat, and Instagram are the three best social sites for the hotel industry. Create a regular posting schedule to maintain interest.
Always respond to comments or complaints as quickly as possible. People want to know they’re engaging with humans, not a hotel, even on social media.
4. Make Your Website Pop
Use your website to show off your property. Then add in design elements like CTA’s (Call-to-Actions) and photo galleries.
Make sure your site loads quickly. No one wants to wait longer than2,2 for your site to load.
Make Your Site Safe
Ensure booking a hotel on your site is easy and safe. If your website doesn’t have an SSL certificate and other signs you’ve taken steps to prevent hackers from entering your site, you’re vulnerable to attacks that might keep paying customers away.
Promote what you think your target market views as a priority. Having multiple offerings allows you to cater to a wide audience.
If you specialize in weddings or other events, make sure your site clearly advertises that.
5. Use Images and Videos
Guests want to know exactly what they will experience before they reach your hotel. Hire a professional photographer to take photos of the various rooms you offer.
Show off your pool, bar and other amenities. Don’t forget to include tons of photos of the surrounding area. Add photos of any local sites and attractions nearby.
Hire a Professional Videographer
Don’t forget to include videos. Create videos for advertisements that show guests what they can expect to experience at your hotel. Leverage these videos on social media.
Encourage influencers to share videos of them staying at your hotel and documenting their experience. Make sure images and videos positively reflect your brand.
6. Content Marketing
Content is king and it always will be content marketingincludes not just the written word, but blogs, pictures, videos and interactive experiences.
People want to get a better sense of what they’re investing in. They want to compare how your hotel stacks up against your competition without having to visit both hotels in person first.
How to Use Content Marketing
Use content marketing as the foundation of your strategy. Not just because it’s highly effective, but because it’s the most budget-friendly of all hotel marketing strategies.
Write content that interests your guests. Tell them exactly what they’ll experience at your hotel. Show them something they can’t get anywhere else.
Use this approach to welcome your guests before they’ve even booked a room with you.